Brand Positioning, Design & Marketing

Senior creative direction from the person who also does the design. No layers between strategy and execution, just direct, accountable work.

I'm based in the Hudson Valley, just north of New York City, working with clients across Westchester County, the tri-state area and nationally. Identity systems, packaging, web builds, ad campaigns, and now the guardrails that keep AI-generated content on-brand: it's all the same discipline, applied wherever a brand needs to show up.