Twenty-five-plus years and hundreds of projects across industries, scales, and contexts. The through-line has always been the same: closing the gap between what an organization intends to communicate and how the world actually receives it.
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We're based in the Hudson Valley, just north of New York City, and work with clients locally in Westchester County and throughout the tri-state area, as well as nationally and internationally.
Our work spans identity systems, positioning, packaging, web design, display advertising, and increasingly helping brands develop AI guardrails that protect voice, tone, and accuracy (with Synthia) as AI-generated content becomes part of the marketing ecosystem.
We build the foundational elements that define how a brand looks, sounds, and feels.
We create the materials that move audiences from awareness to action.
Platforms built to convert, scale, and grow alongside your business.
We define rules that keep AI outputs on-brand and compliant across AI-generated content.
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The work showcased below represents projects led throughout my 25+ year career in design and brand marketing. Recent projects were completed as Mazar Design Group. Earlier work includes campaigns developed while serving as a Creative Lead at Accenture and as Partner at Tenthwave. All represent the strategic thinking, creative vision, and execution quality that define my approach.
Full-scale branding, marketing collateral, and a website built to drive trust and bring more customers through the door.
UX/UI platform enhancements focused on intuitive user flows, smarter interactions, and a more human-centered experience.
A local web presence designed to feel as welcoming online as it does in person — fully responsive across all devices.
Complete brand identity system from the ground up, paired with a website that captures the studio's creative edge.
Cohesive branding, product packaging design, and a website that communicates clean, effective oral care with confidence.
A responsive website and UX overhaul that makes navigating a beloved food brand feel fresh, accessible, and appetizing.
Co-led a global advertising campaign with custom typography and marketing materials that made the island impossible to resist.
An immersive tablet interactive experience blending cinematic design with seamless, story-driven UX.
Creative lead for U.S. social and display campaigns — bringing the warmth of Irish hospitality to every digital touchpoint.
TeeBar & Grille, a charming American bistro nestled on the grounds of anArnold Palmer-designed par 3 golf course in Shrub Oak, NY, needed a modernrefresh of their online presence. The existing site didn't reflect the qualityof the dining experience, and the adjacent golf course (The Links at ValleyFields) had no dedicated web presence at all.
Werebuilt the restaurant's website on Squarespace, delivering a mobile-friendly,easily maintainable platform at an efficient price point. Key integrationsincluded OpenTable for online reservations and DoorDash for delivery orders,alongside full dinner, catering, and event menus. Showcasing the food visuallywas a priority, so we incorporated a gallery with fresh photography to elevatemenu offerings and highlight upcoming live events. We also created a companionsite for The Links at Valley Fields, designed to showcase the beautiful groundsand keep essential course information accessible at a glance.
Twocohesive, inviting websites that give this unique Westchester Countydestination a unified digital presence, driving reservations, delivery orders,and foot traffic to both the restaurant and the revitalized 9-hole course.