With 30 years as a trusted name in plant-based meals, Dr. Praeger's had recently updated their brand identity and packaging. Their digital presence needed to reflect the new direction while solving a core business problem: their products are sold in stores, not online, so the website needed to drive customers to retail locations.
We designed and built a mobile-first, modular website structured to grow alongside an expanding product lineup. Accessibility was a core focus, with careful attention to WCAG color-contrast standards and inclusive design. We integrated a "Where to Buy" store locator directly into each product page, partnering with the Where to Buy platform to connect digital browsing with in-store purchasing.
A vibrant, accessible online experience that transforms individual product pages into conversion tools, helping customers find and buy Dr. Praeger's products at nearby grocery stores and online retailers, while bringing the energy of the refreshed brand to life.
