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PeriActive

Brand Identity & Packaging Design

Company:
Mazar Design
Role:
Design
Channel:
Branding & Identity, Packaging

Challenge

PeriActive, a botanical-based oral care brand in Israel, needed a complete brand refresh, starting from the ground up with a new logo, visual identity system, and product packaging that could compete on-shelf and across digital channels.

PeriActive logo with the tagline Total Oral Care beneath it in teal and dark blue font.

Approach

We developed versatile logo marks optimized for both print and digital applications, including tailored versions for social media, an all-caps treatment, and a lighter-weight variation. Two distinct brand directions were explored and put through rigorous user testing before a final direction was selected and fully realized.

PeriActive LogoThe PeriActive Advanced Gum Care logo in bold purple with green and pink accents in the letter 'c'.Green bottle of Peri Active Advanced Gum Care oral rinse with fresh mint flavor and homeopathic formula.Four versions of the PeriActive logo with white text on dark purple background and colored accents in letters.
Pivot alert! There was a signed off design and color scheme before a pivot to bottle explorations led to a bottle change

From there, we designed bottle label comps that brought the new identity to life on-shelf, creating static mockups used in consumer testing with a third-party research partner. Once the winning direction was validated, we produced print-ready label files, working closely with the print vendor to meet exact production specifications.

Peri Active Total Gum Care mouthwash bottle with purple cap, reducing bleeding and inflammation.Peri Active Total Gum Care mouthwash bottle with red cap and claims of reducing bleeding and inflammation.White bottle of Peri Active Total Gum Care with red cap, claims to reduce bleeding and inflammation.Peri Active total gum care mouthwash bottle with fresh mint, alcohol-free, reduces bleeding and inflammation.
We versioned hundreds of labels with color combinations
PeriActive brand guidelines title screen with logo on dark blue backgroundGreen botanical leaves with water droplets and white text saying Total Gum Care powered by Botanicals.Brand guidelines page showing PeriActive logo structure with notes on bold typeface and color symbolism.Brand color guide showing primary colors: dark blue, teal, pink, and two shades of gray with HEX codes.Brand guidelines showing PeriActive logo formats in full color, inverted, black, and white versions with variations.PeriActive badges in different shapes and color backgrounds for social media or profile use.Black and white line drawing of flowers and leaves with text about PeriActive botanical illustration.Typography guidelines showing Gotham Bold, Gotham Book, Figtree, and Verdana fonts with usage instructions.PeriActive logo with text Total Gum Care on dark blue background.

Result

A comprehensive new brand identity (from logo system through packaging and brand guidelines) validated by consumer research and production-ready for market. The final brand guidelines document ensures consistency across all future touchpoints as PeriActive grows.

Green bottle of PeriActive Total Gum Care mouthwash on a bathroom counter near folded gray towels and a sink faucet.
Approved final product
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Mazar Design Group is a creative consultancy helping brands decide what to say, how to look, and how to connect with the people who matter to them, honed over 25+ years working clients of all sizes…from local mom & pop stores, startups and the Fortune 500.
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Some work shown in was created while working at other agencies the Mike owned or was employed at. All work is a representation of Mike Mazar's role as Creative, UX, Designer and Creative leader in various capacities from sole designer to team leader.